Our Story: For The Love Of Draft Beers
At A Head for Profits, our mission is simple: to make sure draft beer tastes exactly the way the brewer intended. When we first entered the market, we noticed a recurring problem—dirty draft lines. Poorly maintained equipment was compromising beer flavor, disappointing customers, and pushing them toward bottled options instead of giving draught beer another shot. For bar owners, this wasn’t just a quality issue—it was a profitability problem. Draft beer is one of the most lucrative items on the menu, so serving anything less than perfect—including incorrect carbonation levels or serving temperatures—can take a big bite out of the bottom line.
That’s where we come in. We provide regular beer line cleaning services across 16 U.S. states and Washington, D.C., with a team of experts who know draft beer inside and out. Every member of our crew holds Cicerone Server Level certifications, and we’re committed to keeping them at the top of their game with ongoing training and in-house testing on key performance standards like serving beer at its optimal carbonation and temperature.
But we’re not just about cleaning draft lines—we’re about building partnerships. Our team works directly with bar owners and their staff to share best practices for serving the perfect pint. Whether it’s tips on equipment maintenance, nailing the ideal pour, managing carbon dioxide systems, keeping glasses beer-clean, or deepening draught beer knowledge, we’re here to help you elevate your draft program.
Our mission is to help bars serve draft beer that meets the brewmaster’s high standards. When handled right, draft beer isn’t just better tasting—it’s more profitable and environmentally friendly, too.
Key Milestones
Before A Head for Profits started, draft beer was often treated casually by the wholesale and retail communities. But with the rise of craft beer, consumer demand for better serving quality skyrocketed.
The challenge? The industry lacked the infrastructure to maintain the high service standards needed to ensure quality draft beer.
That’s where we stepped in. In 2011, we saw an opportunity to revolutionize draft beer service, creating a solution that benefits everyone—the brewers, the wholesalers, and the bar and restaurant owners.
We clean and service over
260,000
lines per month
We began our company in Nashville with one distributor, cleaning 500 draft beer lines monthly in bars and restaurants. We are now cleaning 100% of the draft beer line in the Nashville market, and we have grown into 16 states plus DC throughout the United States.
We now have a portfolio of over 75 wholesalers and their brewers, for which we clean draft beer lines. AHFP cleans and services over 195,000 lines per month.
20 Million
Lines cleaned
As a company, we recently broke the “20 million lines cleaned” milestone. We are providing regular service now for over 37,000 restaurants.
Installing on average overWe’ve grown in our sales and installation department as well. We are now installing, on average, over 1000 draft systems in the US yearly. We have partner relationships with the nation’s largest wholesalers and some of the nation’s largest restaurant groups.
We have expanded operations on the West Coast after opening a new office in California. We have also started locations in Chicago, Kansas City and Austin, TX, among others, in our existing footprint as we continue our growth.
Management Team
Our management team has the Industry Experience, Technical Knowledge, and Corporate Infrastructure to scale our business into new markets. They bring varying perspectives, skills, and knowledge and contribute significantly to the overall success of A Head Of Profits.
MARK RUBENSTEIN
Chief Executive Officer
MARK RUBENSTEIN (Chief Executive Officer)
MARK RUBENSTEIN (Chief Executive Officer)
As a career hospitality professional, Mark saw the opportunity that the draft beer industry holds for growth and improvement for brewers, distributors, and retailers in 2010. A Head for Profits was created to improve the quality of draft beer that is served, thus increasing sales and profits at the restaurant level. Through proper equipment servicing and cleaning along with employee training, draft beer can be served the way the Brew Master intended.
Mark is extremely proud of the dedication that the AHFP team possesses and the changes in thinking toward serving the best quality draft beer. Mark is gearing up for AHFP’s next generation of evolution through broader expansion, strategic partnerships, and product line diversification. Mark is a graduate of the Culinary Institute of America and has worked in all areas of the hospitality industry. He is a history buff, an avid fan of the NFL, and enjoys international travel and experiences.
MARK DAVIS
President/Chief Financial Officer
MARK DAVIS (President/Chief Financial Officers)
MARK DAVIS President/Chief Financial Officers
Mark Davis is a graduate of Lynchburg College, where he played both basketball and tennis. He received a Bachelor of Science Degree in Accounting with a Minor in Business Administration. Mark is a career hospitality professional who has owned restaurants and nightclubs. As CFO/President, Mark has stewarded AHFP’s tremendous growth and will be integral in managing AHFP’s next levels of growth, acquisitions, and diversification.
Mark is also a Senior Partner with Sculpture Hospitality. Mark is married with two daughters. He likes to travel and play golf as well, and he is a huge NFL and College Basketball fan.
RICK AUTERY
Vice President Of Operation
RICK AUTERY (Vice President of Operations)
RICK AUTERY Vice President of Operations
You won’t find anyone more excited about the draft beer industry than Rick Autery. His commitment to helping others pour the perfect pint shows in his daily interactions with his customers. Rick won’t let his team leave the job until it’s done right. In addition to his commitment to the service team for AHFP, he is our problem solver and will help you create the draft system of your dreams. Rick is a Cicerone Certified Beer Server. Rick has a long and experienced history in the Beer industry, both at the Wholesale level and at the dispense and installation levels.
Having worked for Miller, Coors, and Anheuser-Busch, he grew to understand the relationships between the Supplier, the Wholesaler, and the Retailer, better known as the 3 Tier System. He worked for and in all aspects of the wholesaler industry and brought that expertise to AHFP.
After starting and operating an installation company in Nashville, he was recruited by and joined AHFP in 2010 and has been an integral part of AHFP’s growth and strategy. Currently, Rick focuses on National Accounts Services for AHFP. With 25 years in the beverage industry, Rick is just as passionate about the industry as he was on day one!
Rick is a native of Nashville, has been married to his wife Kim for 22 years, and has a wonderful daughter, Kaitlin!
BILL HARDIN
Vice President of Sales
BILL HARDIN (Vice President of Sales)
BILL HARDIN Vice President of Sales
Bill is a native of Nashville and is the driving force behind the “consultative” and “best in the biz” culture of AHFP. Bill’s introduction to the draft beer service world came at the end of a cleaning brush (cleaning draft beer lines), where he learned this business from the inside of the cooler to his favorite place (where the beer comes out of the faucet). After spending a year in the trenches, Bill decided to put his 25 years of sales experience to work helping to grow A Head for Profits from just a local Nashville company to a multi-state regional corporation in just 3 years.
As AHFP expanded its footprint, Bill’s role evolved from the retail sector, and he is now managing and cultivating AHFP’s Wholesaler business and relationships. His personality is such that you cannot miss him at the NBWA and the CBC.
Bill is an avid sports enthusiast and loves to golf. He has been married to his wife, Lisa, for many years and has a son, Will.
JEFF WALTON
Director of Training & Development
JEFF WALTON (Director of Training & Development)
JEFF WALTON Director of Training & Development
Jeff developed a passion for the liquor, beer, and wine industry in his early 20s from his father and uncle. Jeff’s uncle worked for Moët Hennessy USA and would always bring his brands when he came to visit. He had a unique ability to break down the history of each product, how it was made, and explain where flavor profiles came from. All of which fascinated Jeff. As Director of Training and Brewery Relations, Jeff’s focus is on quality draft beer.
Working with his team, Jeff has helped design the training program for all quality technicians to meet beer industry standards. He also regularly meets with bar owners, managers, and bartenders to discuss the importance of serving the perfect pint of draft beer.
Although an avid beer consumer, Jeff does not have a favorite beer or beer style because he considers himself a “situational drinker.” Whether he’s pairing a beer with food or cooling down after a hot summer run, there’s a beer for every occasion.
Jeff is a Certified Beer Server and a former US Marine with over 20 years of hospitality experience.
KAT DAVIS
Director of Customer Relations
KAT DAVIS (Director of Customer Relations)
KAT DAVIS Director of Customer Relations
Katherine (Kat) is a graduate of Liberty University in Lynchburg, VA., with a BS degree in Business Management. Kat is an experienced hospitality professional who brings her experiences and expertise in customer service to AHFP.
Kat believes strongly that women have major roles to play in business and has worked closely with women executives in hospitality and the beer industry through all three tiers. Kat is also a senior partner of Sculpture Hospitality. She is married with two daughters and loves all sports.
In her free time, you’ll find Kat working on several philanthropies that are important to her, those being High Hopes for Kids (which is a Non-Profit organization dedicated to educating children with Special Needs) as a Board Member as well as Human Trafficking by working with the National Beverage Wholesaler Association’s (NBWA) national campaign to prevent Human Trafficking.
CRAIG FOSTER
Vice President of Technology
CRAIG FOSTER (Vice President of Technology)
CRAIG FOSTER Vice President of Technology
Craig was born and raised in Charleston, SC. After attending The Citadel (the Military College of South Carolina), Craig spent most of his career working in many different areas of the food and beverage industry. Craig developed a passion for craft beer while owning and operating Foster’s Pub, which was originally purchased as a sports bar. Craig transformed his namesake bar into a draft beer-centered destination for Charleston.
At the time, Foster’s Pub was one of only a handful of bars with many craft beer brands available for consumers. Craig learned that regularly scheduled cleanings were necessary to pour the best-tasting draft beer. This was a task he took on himself to ensure it was done properly.
It was during this time that Craig learned A Head For Profits was looking to open in South Carolina. He sold Foster’s Pub and joined the team at AHFP. Craig is a Cicerone Certified Beer server. He still lives in his hometown with his wife and two boys. His favorite pastimes are cycling and watching the Georgia Bulldogs!
YUSNIEL FERNANDEZ
Director of Business Operations
YUSNIEL FERNANDEZ (Director of Business Operations)
YUSNIEL FERNANDEZ Director of Business Operations
A native South Floridian, Yusniel grew up from humble beginnings. Always helping his family, he grew up learning and doing all kinds of construction & handyman work.
He started working at Gold Coast Beverage, a Miller/Coors distributor, while attending pre-pharmacy school. In no time, he fell in love with the beer industry, even more so with On-Premises sales and operations! He enjoyed the retailer relationships, the teamwork, the hustle, and getting to know the hospitality community in South Florida. He finished his first year of pre-pharmacy at the top of the class but opted to stay full-time in the beer industry and never looked back.
Gold Coast was bought by Reyes Holdings in 2014, and he accepted an offer from A Head for Profits to be the general manager of their Florida operations. Yusniel says he left behind an established career in beer sales and distribution because “ I genuinely believed in the mission and the vision that Mark Rubenstein presented to me during our first meeting. I knew A Head for Profits had the potential to have a powerful, positive impact on the draft beer industry! I am proud of the work our teams do every day to make draft beer taste the way the Brewer intended it to taste and help promote the Perfect Pint.” Yusniel is married with two amazing daughters!
ANDREA PRADA
Human Resource Specialist
ANDREA PRADA (Human Resource Specialist)
Andrea is passionate about helping people thrive. As Human Resources Manager for AHFP, she focuses on building strong teams, supporting employee growth, and creating a workplace culture where everyone feels valued and empowered. Known for her approachable nature and commitment to employee success, Andrea works every day to ensure AHFP’s greatest asset—its people—have the resources and support they need to excel.
Andrea Prada Human Resource Specialist
Andrea Prada is passionate about helping people thrive. As Human Resources Manager for AHFP, she focuses on building strong teams, supporting employee growth, and creating a workplace culture where everyone feels valued and empowered. Known for her approachable nature and commitment to employee success, Andrea works every day to ensure AHFP’s greatest asset—its people—have the resources and support they need to excel.
Our Awards
E360
(Entrepreneur Magazine)
INC 500
(Inc Magazine)
Next Awards
(Nashville Entrepreneur & Chamber of Commerce)
Awarded by
Micro-Matic as Largest Wholesale Purchaser in the U.S. for the Company
Our Certifications
Cicerone Server Certifications
Certified Installers through Micro-Matic and other major brands
AHFP Key Performance Indicators (KPIs) Training Certifications for Draft Quality Technicians & Installers
Certified AB/InBev and Miller Coors Service Provider
NBWA Certified Distributor Against Human Trafficking Awareness.
Associations & Memberships
