Articles

Elevating the Draught Beer Experience: The Significance of Cicerone Training

In the world of beer, there exists a realm where expertise meets passion, where the art of brewing converges with the science of serving, and where every sip tells a story. At A Head for Profits, we pride ourselves on being more than just purveyors of draught beer equipment; we are enthusiasts, advocates, and connoisseurs of the craft. That’s why we’re passionate about Cicerone Training. But what exactly is a Cicerone? In a world where […]

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A group of beer lovers having fun and celebrating with pints of draft beer.

What’s in a Name? A Valentine’s Day Tribute to Beer Lovers

In the beer industry, Valentine’s Day isn’t for starry-eyed romantics whose flings may fizzle out in a few weeks—it’s for beer lovers, whose devotion to the brew stands the test of time. From cracking open a cold one at the end of the day to chasing the latest craft release, their love for beer is as steady as a perfectly poured pint. But here’s a question—what do you call someone who lives and breathes beer? […]

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A group of young adults cheersing their draft beers. 2025 beer trends

Beer Trends to Watch in 2025: What’s Pouring Next?

The beer industry is in constant motion, with beer trends bubbling up faster than a freshly poured pint. Each year brings some fresh ideas, but 2025 feels especially exciting as brewers, bars, and beer drinkers lean into a blend of creativity, sustainability, and nostalgia. Whether it’s experimenting with bold new flavors, taking eco-friendly practices to the next level, or crafting a hyper-local experience, this year is all about pushing boundaries while staying true to craft […]

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The Ales for ALS logo.

Cheers for Charity: How Brewers Can Support Critical Medical Research Through Ales for ALS

At A Head for Profits, we believe draft beer is more than just a great drink. It brings communities together, sparks connections, and sometimes, it can even help make a difference that extends far beyond the taproom. Ales for ALS™ transforms hops into hope through a fundraising program where breweries create delicious beers and donate proceeds to ALS research. Their program offers brewers and bar owners a unique opportunity to support the fight to end […]

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